James Allen Los Angeles Alternative – Peter Norman

Peter Norman Jewelry as an Alternative to James Allen

An engagement ring is a declaration of love, not so public as shouting from the rooftops, but loud all the same. Unfortunately, shopping for the perfect engagement ring is not as simple as shouting “I love you.” There are countless brands vying for your attention and the shopping experience can be overwhelming.

One of the loudest advertisers is James Allen, a New York-based jeweler specializing in engagement rings. If you’ve been searching for a ring online, it’s likely you’ve seen a James Allen advert pop up.

However, if you’re looking for a jeweler whose bespoke designs, craftsmanship, and commitment to clients speak for themselves, consider a ring from Peter Norman.
Read on to learn about the differences between James Allen and Peter Norman, and what makes Peter Norman jewelry stand out.

PETER NORMAL VSJAMES ALLEN

Peter Norman vs James Allen Comparison

Peter Norman James Allen
Build a ring Option?
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(Limited Options)
Online Consulting?
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Has a celebrity clientele?
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Excellent Reviews?
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5 Star Average
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4.5 Average
Wholesale Pricing for Diamonds?
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Truly Custom or only Customized?
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OK to bring own gemstones?
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Natural mined and lab grown diamonds?
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Best in Class After Sale Service
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what our clients say

Reviews

I had my vintage Chanel necklace resized here and they were very Covid-safe, removed the links and even cleaned my necklace for a very low price! I will...
Peter is a master Jeweler, hands down one of the best in Los Angeles. I know a lot of his work is with diamonds but I asked him to find me two matching...
My now wife and I made an appointment to meet with Peter for the first time, to choose a custom engagement ring together. Peter listened to and was able to...
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Why choose

Peter Norman?

peter norman ring

Declare your love with a Peter Norman engagement ring. As every ring is custom designed, your ring will speak volumes about the unique connection you share with your forever person. You can opt for a one-on-one consult with a Peter Norman jeweler who will consider your message, your love story, and your style when designing and crafting your ring.

Peter Norman rings have been cherished by couples for over 20 years and the proof is in the pudding! Just look to Peter Norman’s 5-star review average over the same period of time.

When to Choose

James Allen?

james allen

James Allen stocks a large array of pre-made designs. If you want to see a tangible ring before purchase, leaving little to the imagination, perhaps opt for a James Allen ring. The company also offers customizable features, but opportunities for expressiveness and artistry in the design process are limited.

Comparison Details - Peter Norman vs James Allen

Build a ring option

Peter Norman

Peter Norman’s design service is truly from scratch. There’s no recipe or fixed list of ingredients, rather, no pre-cast ring molds or a fixed list of customizable features. Whether you’re after splendor and sparkle, or understated elegance, Peter Norman will work with you to create the perfect ring.

The cherry on top is each Peter Norman ring is 100% unique. No two loves are alike, and neither are two Peter Norman rings.

The rings photographed on Peter Norman’s website are for inspiration and to display the jewelers’ talent. All rings are custom to order.

James Allen

James Allen’s build-a-ring service is an online ring builder. Clients may choose from several gemstone and setting options which are incorporated into a premade design.

Unfortunately, an online system is no match for a master jeweler. It takes years of experience to begin factoring in design cohesiveness, suitability to the wearer, and overall artistry.

Online Consulting

Peter Norman

Peter Norman offers in-store and online consulting services. Discuss your design inspiration with one of Peter Norman’s jewelers. Custom Design Requests may also be placed on the Peter Norman website, peternorman.com.

James Allen

James Allen offers a diamond inspection by a professional gemologist but not a design consulting service. For all design queries, you must use James Allen’s online build-a-ring tool.

Has a celebrity clientele?

Peter Norman

A jeweler to the stars, Peter Norman has designed engagement rings for numerous American celebrities and European royalty. Every woman should be made to feel like a queen, and with a Peter Norman ring on the finger, you or your future bride is now decked out like royalty.

James Allen

James Allen has several designs inspired by celebrity engagement rings. Copy the engagement rings worn by Hailey Bieber, Kourtney Kardashian or Blake Lively. However, James Allen is not responsible for the original design of these rings and does not have a notable celebrity clientele themselves.

Excellent Reviews?

Peter Norman

Client reviews tend to be very revealing. Unlike advertising, client reviews are unbiased and will ‘spill the tea’ on the quality or lack thereof of different jewelers.

Peter Norman’s client reviews are stellar, indicating Peter Norman rings are of the highest caliber and craftsmanship. The boutique jeweler has a 5-star rating on Yelp, a 4.8-star rating on Google and a 4.6-star rating on Facebook.

James Allen

While James Allen’s advertising claims they offer the finest engagement rings, read their client reviews to see the tea that’s been spilt. James Allen only has a 2.5-star rating on Yelp and several disabled reviews on Facebook.

Diamonds at Wholesale Prices

Peter Norman

Yes. Peter Norman offers wholesale prices on ethically sourced mined diamonds and lab-grown diamonds. The reason is that Peter Norman loves love. Peter Norman would rather offer affordable engagement rings and be a part of more couples’ love stories than excessively markup diamond prices and be an exclusive brand.

Peter Norman is able to offer wholesale prices because of long-standing, reliable relationships with diamond suppliers around the globe.

James Allen

It’s an industry standard for jewelers to make a profit on the markup of diamonds even if this means their jewelry is of poor value to clients. James Allen is no exception as they do not offer wholesale prices.

Truly Custom or only customized?

Peter Norman

Like Cinderella’s glass slipper, your Peter Norman ring will be one of a kind. Peter Norman sets out to design a ring that symbolizes the wearer’s unique relationship, their personal style, and fits perfectly to the dimensions of their finger.

Draw inspiration from previous designs on the Peter Norman website but know that your ring will be custom in every sense of the word.

James Allen

When shopping from James Allen, you are limited to several customizable features. Use James Allen’s online build-a-ring tool to switch up the ring head, metal, shank, and diamond size from the available options.

OK to bring your own diamond?

Peter Norman

A ring that’s been in the family for generations can have special significance. However, sometimes an heirloom may not suit the wearer’s personal style or may simply need a refresh. Peter Norman allows you to bring your own diamond, sourced from an heirloom piece of jewelry or anywhere else, and they will transform it into the perfect engagement ring.

James Allen

James Allen does not allow clients to source their own stones as James Allen makes a profit on the markup of diamond or gemstone prices.

Natural and lab grown diamonds?

Peter Norman

As light is shone on unethical diamond mining, many people have questions about the origins of their diamonds. Peter Norman stands against unethical diamond mining, only offering ethically sourced, conflict-free mined diamonds or lab-grown diamonds.

On top of their moral appeal, lab-grown diamonds are cost-effective. There are fewer people involved when creating lab-grown diamonds than when mining diamonds, which means labor costs are less.

James Allen

Yes. James Allen offers both mined diamonds and lab-grown diamonds.

After-Purchase Service

Peter Norman

As a boutique jeweler who interacts with every single one of their clients, Peter Norman offers an after-purchase service that bigger companies cannot hope to compete with. Peter Norman will resize, repolish, or in case of any damage, repair your ring. The after-purchase service is offered in-store and remotely, and clients appreciate the efficiency and quality of the process.

Peter Norman

James Allen offers a periodical free cleaning of James Allen rings in addition to some other services. Contact James Allen’s customer service team by phone for the particulars of what is and isn’t covered in their after-purchase service.

peter norman

Rings

Emerald-Cut Diamond Ring with Trapezoid Side Stones
Bezel-Set Asscher-Cut Ring in Yellow Gold
Three Stone Engagement Ring
Yellow Gold Round Engagement Ring
Oval Engagement Ring
Cushion-Cut Engagement Ring
Round Diamond Engagement Ring
East-West Engagement Ring
Two-Tone Emerald-Cut Solitaire Ring
Two-Tone Emerald-Cut Solitaire Ring
East-West Emerald-Cut Diamond Engagement Ring with a Platinum Head and Yellow Gold Band
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