Peter Norman’s design service is truly from scratch. There’s no recipe or fixed list of ingredients, rather, no pre-cast ring molds or a fixed list of customizable features. Whether you’re after splendor and sparkle, or understated elegance, Peter Norman will work with you to create the perfect ring.

The cherry on top is each Peter Norman ring is 100% unique. No two loves are alike, and neither are two Peter Norman rings.

The rings photographed on Peter Norman’s website are for inspiration and to display the jewelers’ talent. All rings are custom to order.

James Allen’s build-a-ring service is an online ring builder. Clients may choose from several gemstone and setting options which are incorporated into a premade design.

Unfortunately, an online system is no match for a master jeweler. It takes years of experience to begin factoring in design cohesiveness, suitability to the wearer, and overall artistry.

Peter Norman offers in-store and online consulting services. Discuss your design inspiration with one of Peter Norman’s jewelers. Custom Design Requests may also be placed on the Peter Norman website, peternorman.com.

James Allen offers a diamond inspection by a professional gemologist but not a design consulting service. For all design queries, you must use James Allen’s online build-a-ring tool.

A jeweler to the stars, Peter Norman has designed engagement rings for numerous American celebrities and European royalty. Every woman should be made to feel like a queen, and with a Peter Norman ring on the finger, you or your future bride is now decked out like royalty.

James Allen has several designs inspired by celebrity engagement rings. Copy the engagement rings worn by Hailey Bieber, Kourtney Kardashian or Blake Lively. However, James Allen is not responsible for the original design of these rings and does not have a notable celebrity clientele themselves.

Client reviews tend to be very revealing. Unlike advertising, client reviews are unbiased and will ‘spill the tea’ on the quality or lack thereof of different jewelers.

Peter Norman’s client reviews are stellar, indicating Peter Norman rings are of the highest caliber and craftsmanship. The boutique jeweler has a 5-star rating on Yelp, a 4.8-star rating on Google and a 4.6-star rating on Facebook.

While James Allen’s advertising claims they offer the finest engagement rings, read their client reviews to see the tea that’s been spilt. James Allen only has a 2.5-star rating on Yelp and several disabled reviews on Facebook.

Yes. Peter Norman offers wholesale prices on ethically sourced mined diamonds and lab-grown diamonds. The reason is that Peter Norman loves love. Peter Norman would rather offer affordable engagement rings and be a part of more couples’ love stories than excessively markup diamond prices and be an exclusive brand.

Peter Norman is able to offer wholesale prices because of long-standing, reliable relationships with diamond suppliers around the globe.

It’s an industry standard for jewelers to make a profit on the markup of diamonds even if this means their jewelry is of poor value to clients. James Allen is no exception as they do not offer wholesale prices.

Like Cinderella’s glass slipper, your Peter Norman ring will be one of a kind. Peter Norman sets out to design a ring that symbolizes the wearer’s unique relationship, their personal style, and fits perfectly to the dimensions of their finger.

Draw inspiration from previous designs on the Peter Norman website but know that your ring will be custom in every sense of the word.

When shopping from James Allen, you are limited to several customizable features. Use James Allen’s online build-a-ring tool to switch up the ring head, metal, shank, and diamond size from the available options.

A ring that’s been in the family for generations can have special significance. However, sometimes an heirloom may not suit the wearer’s personal style or may simply need a refresh. Peter Norman allows you to bring your own diamond, sourced from an heirloom piece of jewelry or anywhere else, and they will transform it into the perfect engagement ring.

James Allen does not allow clients to source their own stones as James Allen makes a profit on the markup of diamond or gemstone prices.

As light is shone on unethical diamond mining, many people have questions about the origins of their diamonds. Peter Norman stands against unethical diamond mining, only offering ethically sourced, conflict-free mined diamonds or lab-grown diamonds.

On top of their moral appeal, lab-grown diamonds are cost-effective. There are fewer people involved when creating lab-grown diamonds than when mining diamonds, which means labor costs are less.

Yes. James Allen offers both mined diamonds and lab-grown diamonds.

As a boutique jeweler who interacts with every single one of their clients, Peter Norman offers an after-purchase service that bigger companies cannot hope to compete with. Peter Norman will resize, repolish, or in case of any damage, repair your ring. The after-purchase service is offered in-store and remotely, and clients appreciate the efficiency and quality of the process.

James Allen offers a periodical free cleaning of James Allen rings in addition to some other services. Contact James Allen’s customer service team by phone for the particulars of what is and isn’t covered in their after-purchase service.