- What makes a custom jewelry piece different from a mass-produced one?A custom jewelry piece is designed and crafted specifically for you, making it a unique, one-of-a-kind creation. Mass-produced jewelry is made in large quantities, with each piece being identical. At Peter Norman Jewelry, every custom piece is crafted with attention to detail and personalized to reflect your individual style and preferences.
- What should I bring to the initial consultation for custom jewelry?For the initial consultation, bring any inspiration or ideas you have for your custom piece, such as sketches, photos, or descriptions. If you have gemstones or materials you want to incorporate, bring those as well. Our team at Peter Norman Jewelry will work with you to refine your vision and create a design that meets your expectations.
- What types of custom jewelry can you create at Peter Norman Jewelry?At Peter Norman Jewelry, we specialize in creating a wide variety of custom jewelry, including engagement rings, wedding bands, statement pieces, and heirloom resets. Our skilled craftsmen can work with a range of materials and gemstones to create a piece that reflects your personal style and preferences. Each piece is meticulously crafted to ensure it is truly unique and special.
- Can custom jewelry be resized or modified after it's made?Yes, custom jewelry can often be resized or modified after it's made. At Peter Norman Jewelry, we offer maintenance and repair services to ensure your custom piece continues to fit and look perfect over time. Our skilled craftsmen can make adjustments as needed to maintain the integrity and beauty of your jewelry.
- Can I use my own gemstones in a custom jewelry design?Yes, you can use your own gemstones in a custom jewelry design at Peter Norman Jewelry. We can reset heirloom stones into new designs, creating a beautiful piece that incorporates your cherished gemstones. Our expert craftsmen will ensure your gemstones are handled with care and set securely in the new design.
- Can you create custom jewelry designs based on a client's sketch or idea?Absolutely, we can create custom jewelry designs based on your sketch or idea. Our team at Peter Norman Jewelry will work closely with you to bring your vision to life, ensuring that every detail is captured in the final piece. Whether you have a specific design in mind or need help refining your ideas, we are here to assist you throughout the process.
- How do I care for and maintain my custom jewelry?Proper care and maintenance are essential to keep your custom jewelry looking its best. At Peter Norman Jewelry, we recommend regular cleaning and inspections to ensure the settings and gemstones remain secure. We also offer professional cleaning and maintenance services to help preserve the beauty and integrity of your custom piece.
- How long does it take to create a custom jewelry piece?The time to create a custom jewelry piece can vary depending on the complexity of the design and the availability of materials. Typically, the process takes a few weeks from initial consultation to final creation. At Peter Norman Jewelry, we strive to ensure the highest quality and craftsmanship in every piece we create.
- Can I see examples of your previous custom work?Yes, we have a portfolio of our previous custom designs available for you to view. This can provide inspiration and help you understand the level of craftsmanship and creativity we bring to each piece. You can also visit our flagship store in Brentwood, Los Angeles, to see some of our work in person.
- Can I use my own gemstones in a custom design?Yes, we can incorporate your own gemstones into a custom design. Whether it's an heirloom stone or a gem you've purchased, our team will carefully set it into your new piece. This is a wonderful way to add personal significance to your jewelry.
- Do you offer appraisals for custom jewelry?Yes, we provide professional appraisal services for all custom jewelry. Our GIA certified gemologists will assess the value of your piece, providing you with a detailed appraisal document. This is essential for insurance purposes and gives you peace of mind regarding the value of your investment.
- Do you provide sketches or 3D models of the design?Yes, we provide detailed sketches and 3D models of your custom design. This allows you to visualize the piece and make any necessary adjustments before the crafting process begins. Our goal is to ensure you are completely satisfied with the design.
- How do I know the quality of the gemstones used?All our gemstones are carefully selected and certified by GIA certified gemologists. We provide detailed information about the quality, cut, clarity, and carat weight of each stone. This ensures you receive only the finest quality gemstones in your custom jewelry.
- How long does it take to create a custom piece?The timeline for creating custom jewelry varies depending on the complexity of the design. Typically, it takes between 4 to 8 weeks from the initial consultation to the final product. We ensure every detail is perfect, so the time invested is well worth it.
- What if I need my custom jewelry repaired in the future?We offer comprehensive repair services for all types of jewelry, including custom pieces. Our skilled craftsmen can handle everything from minor adjustments to major restorations. We ensure your jewelry remains in pristine condition for years to come.
- What is the cost range for custom jewelry?The cost of custom jewelry varies widely based on the design, materials, and gemstones used. Our pieces range from $4,000 to $2,600,000, ensuring there is something for every budget. We work closely with you to create a piece that meets your vision and financial considerations.
- What is the process for creating custom jewelry?The process begins with a consultation to understand your vision and preferences. Our GIA certified gemologists and craftsmen then create a detailed design, which is refined until you are completely satisfied. Once approved, the piece is meticulously handcrafted using the finest materials.
- What materials can I choose from for my custom jewelry?We offer a wide range of materials including platinum, white gold, yellow gold, and rose gold. Additionally, you can choose from a variety of gemstones such as diamonds, sapphires, emeralds, and more. Our experts will guide you in selecting the best materials to suit your design and budget.
Oval Custom Jewelry
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Welcome to Peter Norman Jewelry’s custom jewelry collection, where tradition, history, and expert craftsmanship converge to create unique, one-of-a-kind pieces. Our flagship store in Brentwood, Los Angeles, has been a beacon of fine jewelry since 1980, led by a team of GIA certified gemologists and skilled craftsmen. We specialize in custom jewelry, ensuring every piece is tailored to your vision, from engagement rings to heirloom resets and rare gemstone creations.
Our extensive services also include jewelry repairs, vintage restorations, pearl re-stringing, and appraisals, all executed with the utmost care and precision to maintain the beauty and integrity of your cherished pieces. Explore our exquisite collection and discover the perfect piece that speaks to your unique style and story.
East-West Oval Ruby and Diamond Halo Necklace in 18k Yellow Gold
An East-West set oval ruby is framed by a diamond halo and suspended from an 18k yellow gold chain with bezel-set diamond stations for a refined, elegant finish.
Toi et Moi Sapphire and Diamond Necklace
Handcrafted 14k yellow gold necklace with bezel-set oval sapphire and pear-shaped sapphire framed in a diamond halo. Bold yet refined.

Toi et Moi Ruby and Diamond Ring
An east-west oval ruby paired with a princess-cut diamond in a toi et moi design, handcrafted and available in your choice of GIA-certified lab-grown or mined diamond and your preferred precious metal.
Bezel-Set East-West Oval Solitaire
East-west oval diamond bezel-set in yellow gold with open gallery and tapered band. Customizable in your preferred precious metal.
East-West Oval Ring with Openwork
Vintage-inspired platinum engagement ring with oval diamond, delicate halo, geometric band, and milgrain details.
East-West Oval Diamond Engagement Ring
Handcrafted east-west oval diamond ring with delicate halo, two-tone setting in 18k gold and platinum.
Split Shank Sapphire Ring
Oval sapphire ring with diamond frame and split shank band, versatile for right hand or engagement.
Marquise and Oval Chandelier Earrings
Handcrafted chandelier earrings with oval and marquise diamonds, perfect for brides or special occasions.
Oval and Half Moon Diamond Engagement Ring in Yellow Gold
Handmade engagement ring with oval diamond, half moon diamonds, 18k gold setting, halo, parnier band.
Green Tourmaline Ring
Handcrafted platinum ring with green tourmaline, diamond border, double band, and split shank design.
Smoky Quartz Ring with Diamond Details
Smoky quartz cocktail ring with diamond details, featuring diamond-encrusted prongs and bead-set band.
Bypass Oval Ruby Ring in Yellow Gold (Toi et Moi)
Handcrafted 18k yellow gold bypass ring with oval rubies and diamond halo, customizable gemstones.
Vintage-Inspired Oval Diamond Ring
Vintage oval-cut diamond ring with leaf motif, beaded metal details, and whimsical split shank.
Oval Diamond Tennis Bracelet
Unique oval-cut diamond tennis bracelet with dazzling hand-set diamonds in customizable size and metal.
Oval Aquamarine and Round Diamond Ring in Yellow Gold (Toi et Moi)
Custom ring with oval aquamarine, diamond, 18k gold setting, perfect for engagement or cocktail.
Ruby Ring with Diamonds
Platinum ring with brilliant-cut ruby, diamond pave setting, and larger diamonds in gallery.
Oval Emerald Ring with Diamond Halo
East-west oval emerald ring with round and baguette diamonds on split shank. Vivid green.
Platinum Post Earrings
Platinum drop earrings with round and oval diamonds, bead-set frame, milgrain borders. Versatile style.
Zircon Ring with Diamond Halo
Brown zircon ring with diamond halo, custom made in white gold with gemstone options.
Sapphire and Diamond Studs Style 2
Oval sapphire studs with diamond border, perfect for bride’s “something blue.”
Stunning Oval-Cut Diamond Tennis Bracelet
Customizable tennis bracelet with colorless oval diamonds, bold and feminine, sure to dazzle.
Morganite Pendant Surrounded by Delicate Filigree Lace Diamond Frame
Platinum necklace with oval morganite, diamond frame, pink sapphires, and bezel-set diamonds.
Oval Sapphire Ring in Yellow Gold
Oval Sapphire Ring
Oval-cut sapphire ring with diamond halo and tapered band in platinum setting. Ocean-inspired.
Oval Emerald Studs with Diamond Halos
Platinum stud earrings with oval emeralds, diamond halos. Elegant, versatile, vibrant pop of color.
Padparadscha Sapphire Ring
Platinum padparadscha sapphire ring with diamond halo, perfect for cocktail or engagement.
Oval Ruby and Diamond Ring
Elegant oval-cut ruby ring with diamond halo and band in 18k white gold. Customizable stones.
Large Oval Sapphire Ring with Half Moon Diamonds
Stunning cornflower blue sapphire ring with diamond side stones on platinum band. Makes a statement.
Oval Sapphire Ring with Half Moons
Elegant oval sapphire ring with half moon diamonds on 18k gold band, timeless and versatile.
East-West Oval Diamond Necklace with Halo
Two-tone oval diamond necklace with platinum setting, halo of tiny diamonds, 18k gold chain.
Oval Engagement Ring with Diamond Lace Setting
Platinum oval-cut diamond ring with openwork pave setting, delicate lace-like design, sparkles beautifully.
Custom Large Emerald and Sapphire Bracelet
Platinum tennis bracelet with east-west sapphires, emeralds, diamonds. Cool ocean color palette.
Ruby Necklace with a Diamond Halo
East-west oval ruby necklace with diamond halo in platinum setting with yellow gold prongs.
Oval and Half Moon Engagement Ring
Platinum ring with oval-cut diamond, half moon side stones, and diamond halos for sparkle.
Platinum and Diamond Leverback Earrings with Large Oval Green Beryls
Platinum drop earrings with oval-cut green beryls, scalloped diamond edges, leverbacks, and hidden diamonds.
Large Green Oval Tourmaline Ring in Yellow Gold
Large oval green tourmaline in 18k yellow gold setting with floral-inspired prongs. Whimsical design.
Rose Gold Spinel Ring
Large oval-cut spinel ring in rose gold setting with diamond border for statement elegance.
Oval Diamond and Colored Gemstone Engagement Ring
Custom oval diamond ring with aquamarine, emerald, sapphire, amethyst in 18k yellow gold bezels.