PeterNorman Jewelery as an Alternative to Brilliant Earth

Because every ring made by Peter Norman is a unique piece, the “build a ring” service at Peter Norman is not an online tool, where you may swap in some set, programmed features.  Peter Norman himself,  is your “build a ring” service

Peter Norman provides design consultation services to really understand what you are trying to create, learn about the ring recipient, and then create a custom design to match.  A digital ring builder is no match for an actual jewelry designer!

Peter Norman’s 5-star average ratings have been achieved this way.

Brilliant Earth offers pre-made rings for sale, with an online option selection tool offering their clients the chance to build their own ring, choosing stones, sizing, and settings.

Whilst this might sound like a good idea, in practice it rarely is.  Designing the perfect engagement ring requires years of experience considering the best matching band styles, stone sizes, setting types, and more.  Even the finger length and circumference of the wearer will impact the design.

You would use an online tool to design a wedding dress, likewise, such a tool is really not suitable for designing jewelry.

Peter Norman provides both an online and in-store ring consulting service.  Custom requests can also be made online

Brilliant Earth offers an online video consultation service with a sales representative, but not specifically with a jeweler or a jewelry expert.

Peter Norman has numerous red carpet clientele, most notably he recently designed an engagement ring for a member of the British royal family, as well as having multiple American celebrities as clients.

Whilst Brilliant Earth is known for making designs similar to those worn by celebrities, they don’t actually have a celebrity clientele.

Peter Norman has perhaps the highest rating of any jeweler in the US.  With those reviews coming over a more than 20-year period, that’s some feat.  Keeping so many people happy, year in and year out.

Peter has a 5-star average on Yelp, a near 5-star (4.8) rating on Google and a 4.6 rating on Facebook.

Brilliant Earth is by no means poorly thought of, with 4.1 out of 5 being their average review score on Yelp and Google.

Not nearly as high as Peter Norman though.  For every 82 people who thought Brilliant Earth was worth 5 stars, 98 thought Peter Norman was worth 5 stars.

Peter Norman is in the business of making wonderful jewelry, not selling diamonds at retail prices for maximum profits.  Wholesale pricing is available for both conflict-free mined, and lab-grown diamonds alike.

Peter has long-standing relationships with some of the best Diamond suppliers from around the world and uses his connections to ensure his clients receive the best possible diamond for their money.

Brilliant Earth is in the business of selling mass-produced, retail jewelry with a level of customization. Selling a retail product, means selling diamonds at retail prices.  Their diamond selection and variety are huge, but expect a 20 to 50% markup on wholesale pricing.

At Peter Norman, every piece is an original, custom, one-of-a-kind.  The rings on our website are there for demonstration only to show the rings previously made for clients.  Your ring?  Will similarly be absolutely unique.

Brilliant Earth offers off-the-shelf designs that can be customized, but not unique pieces.  The buyer chooses from a variety of set options, bands, stones, and setting types and then the ring is made based on these selections.

There is little opportunity for personalization or true customization.

Sure!  Very often a client will come in with a family heirloom ring wanting to have the stones and metal incorporated into an entirely new piece.  In some cases, the original can be remodeled but often, the desired changes are so drastic that a total rebuild is required.

Or in some cases the client has already bought their own gemstones from a dealer.  However you came by your gemstones is fine with us!

Brilliant Earth’s business model requires them to also profit from the sale of gemstones so they don’t offer a “We can work with your gemstones” service.

Both Peter Norman and Brilliant Earth offer naturally mined, conflict-free diamonds and lab-grown diamonds.  Likely you will get more diamond for your money at Peter Norman as he sells his gemstones at wholesale prices.