A Concise Guide to Diamond Clarity

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What is diamond clarity? The clarity scale What is an eye-clear diamond? Why do diamonds have inclusions? Flaws add character How clarity can impact the other Cs Types of diamond inclusions Ready to add some sparkle to your life? Of all the four Cs of diamonds, clarity is the one that can cause the most… Continue reading A Concise Guide to Diamond Clarity

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The Peter Norman Guide to Asscher Cut Diamonds

What is an Asscher cut? What’s in a name? How the Asscher cut came to be The Royal Asscher cut Why choose an Asscher cut diamond? The potential cons of an Asscher cut The Asscher cut is not just for diamonds Famous Asscher cut diamonds Custom Asscher cut diamond rings If you’re new to the… Continue reading The Peter Norman Guide to Asscher Cut Diamonds

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The Best Engagement Rings in Los Angeles

Selecting an engagement ring can be a challenging task; you’re faced with a plethora of styles, an array of stone options, and a whole new vocabulary to navigate. While you’re busily learning the basics of diamond buying (and trying to figure out what GIA, brilliance, and halo mean), you should also spend some time researching… Continue reading The Best Engagement Rings in Los Angeles

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Colored Engagement Rings

All the glitters is not gold, and all that sparkles is not a diamond. When it comes to engagement rings, there are plenty of ways to get the same glitz and glamor without sticking to a traditional yellow gold and clear diamond style. Today, more people than ever before are injecting a little color in… Continue reading Colored Engagement Rings

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Tiffany Engagement Ring Alternatives

The iconic luxury brand dominates the engagement ring market, so people naturally think they are the holy grail when it comes to popping the question.  But if you are looking for a unique engagement ring that’s as one-of-a-kind as your fiance, they may not be your best option and working with an independent jeweler might… Continue reading Tiffany Engagement Ring Alternatives
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Upgrading Your Engagement Ring

People upgrade their engagement rings for a number of reasons. Some people grow out of their past style and aesthetic, while some upgrade rings to renew their wedding vows or celebrate a major anniversary. Others redo their engagement rings when they have more financial freedom or simply because they want something a little bigger, smaller,… Continue reading Upgrading Your Engagement Ring
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The Complete Guide to Buying an Engagement Ring

Decisions abound when you’re purchasing an engagement ring. Should you choose a ring out of the case or order something custom, what style best suits your partner, how big should the center stone be, and what size is your beloved’s ring finger? We’ve been in the engagement ring business for over forty years, and we’ve… Continue reading The Complete Guide to Buying an Engagement Ring
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Lab Grown Diamonds Los Angeles

Lab Brown Diamond Engagement Rings Lab-Grown Diamonds: From 1769 to Today Project Superpressure (more than just a cool name) Ethics, the environment, and your wallet Conflict-free natural diamonds? Money matters Why the resistance then? Buying lab-grown diamonds Lab-grown diamonds come at great prices Lab Grown Diamond Color options Lab-Grown Diamonds: From 1769 to Today In… Continue reading Lab Grown Diamonds Los Angeles
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Celebrity Engagement Rings

Join us for an overview of some of the most iconic celebrity engagement rings. Take a closer look at the styles and stones that adorn the fingers of the stars, gain some inspiration, and delve into some of the most unique (and the most expensive) celebrity rings. Blake Lively Engagement Ring Shop Blake Lively’s engagement… Continue reading Celebrity Engagement Rings
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Designing a 10 Carat Yellow Diamond 10th Anniversary Ring

When a fellow diner at a Beverly Hills cafe stopped at her table to compliment her ring, Beth Bonino expressed surprise that he could see the jewel from where he was sitting. The diner replied, “Honey, you could see that thing all the way from Mars!” The stunning yellow cushion cut diamond ring - now… Continue reading Designing a 10 Carat Yellow Diamond 10th Anniversary Ring
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