Thoughtful Designs. Responsible Craftsmanship.
We design and handcraft engagement rings one at a time, here in Los Angeles, for people who would rather have a ring made for them than pick one off a shelf. Every diamond we set is conflict free and ethically sourced, whether you choose a natural stone or a lab grown one.
Let's Create Your Dream
The Engagement Ring You've Always Imagined
Let’s design your dream ring together! Choose your perfect center stone, and we will handcraft your ring around it.
Custom Rings for Everyone
Contemporary, Vintage, Classic, Understated, Spectacular. Something for everyone.
- 5
I had my vintage Chanel necklace resized here and they were very Covid-safe, removed the Links and even cleaned my necklace for a very Iow price! I will..
- 5
My now wife and I made an appointment to meet with Peter for the first time, to choose a custom engagement ring together. Peter listened to and was able to…
- 5
Peter is a master Jeweler, hands down one of the best in Los Angeles. I know a lot of his work is with diamonds but I asked him to find me two matching…
peter norman
Rings
Bezel-Set Asscher-Cut Ring in Yellow Gold
Bezel-Set Three Stone Emerald Diamond Engagement Ring
Elongated Cushion-Cut Diamond Engagement Ring
Emerald-Cut Diamond Ring with Marquise
Emerald-Cut Diamond Ring with Trapezoid Side Stones
Moval-Cut Diamond Ring with Diamond Details and Diamond Bridge
Oval Engagement Ring
Round Six Prong Engagement Ring
Toi et Moi Pear Engagement Ring
Two-Tone Emerald-Cut Solitaire Ring
Yellow Gold Oval Diamond Solitaire with Hidden Halo
Discover your
Personal Ring Style
Something vintage or something contemporary? A simple, elegant, understated ring or dazzling pave diamonds and intricate details?
Connect with us to design your one-of-a-kind masterpiece.
what our clients say
Reviews
We had a great experience with Gaelle and Peter who helped us source our diamond and design our engagement ring. They provided amazing advice and were a great resource throughout the whole process. We loved their work and the result and will certainly come back!
Peter Norman did an amazing job on my engagement ring! My fiancé and I met with him once, and he created a design that matches me perfectly. After talking and seeing his store, we knew he was the perfect fit!
Few things terrify me as much as buyers remorse. Even more so when it involves one of the most important purchases of my life. When I walked into Peter Norman Jewelers, I could feel my anxiety immediately melt away. Peter and his staff are attentive, warm, and highly communicative. They showed me all sorts of options and helped me find a diamond and band that was exactly what I was looking for. Seeing the ring we had designed for the first time took my breath away. I’ve never felt so confident in a purchase. I knew my fiancé would be as excited as I was to wear the ring as I was to put it on her. Peter, thank you so much for your time, your care, and your craftsmanship.
World-class experience with Peter and his Team, even though I live 1500 miles from Los Angeles! I will recommend every person I know in the market for a ring.
We needed a ring in about two weeks with specific style, stone, cut, and certifications, plus a hectic travel schedule. Instead of saying no, Peter shipped overnight and exceeded every expectation. He communicated clearly, sent photos, offered advice, and was professional and supportive. The ring arrived on time and turned out incredible. When I needed a resize, I dropped it off in LA, and he shipped it back within five days. This was one of the best customer experiences I’ve ever had. Could not endorse Peter enough!
I initially bought my engagement ring at Brilliant Earth but when I received it, I was not sure about it. Peter showed me the ring under magnification and showed me evidence it was just a mass-produced ring. And my diamond… when I saw it by itself I thought it was fine, but when Peter showed me my Brilliant Earth diamond beside some quality(not super expensive) diamonds from his rings…. it was like looking at yellow vs white. Ring returned, the new ring was commissioned with Peter Norman. I paid more… but now have a hand-crafted ring, with a truly brilliant, well-cut diamond.”
I was at first concerned about buying a ring from across the country, but the Google reviews were so good, and a chat with peter gave me the confidence to proceed. So happy I did, a fantastic result for me, I love my ring!
I had my vintage Chanel necklace resized here and they were very Covid-safe, removed the links and even cleaned my necklace for a very low price! I will definitely give them my business again.
I am so beyond in love with my ring. My fiance said nothing but amazing things about working with Peter to create the custom ring of my dreams. We will most certainly be returning for our wedding bands and will be recommending Peter and his team to friends and family!
I get so many compliments on my ring- it’s beautiful, it’s unique, it’s dainty but stunning! I also love the Peter Norman sales team. I stop by regularly with my Frenchie Lulu. They give her treats and belly rubs while my rings gets a complimentary cleaning. Stop by and take a look!
Blog
Peter Norman is one of Los Angeles’ most celebrated wedding jewelers, with his custom made engagement rings and wedding bands taking center place in hundreds of weddings over the last 40 years. Each engagement ring is custom-designed, built to order, and can suit any budget: from the simply elegant 1-carat solitaires to the exquisite pieces fit for (and sometimes purchased by) royalty.
Peter provides an in-store experience for his Los Angeles clientele but additionally has a nationwide customer base that he services online.
Our clients are all looking for something special, but all are also looking for one thing. The best price on a diamond for their ring. Peter Norman’s diamond pricing is the best in Los Angeles. Routinely, new customers come to us commenting how much cheaper Peter Norman’s prices are on diamonds compared to other jewelers such as Brilliant Earth.
If you are looking for a peerless engagement ring, wedding ring or a custom-made jewelry masterpiece, you needn’t look further than the 300+ 5-star reviews to let you know you are in the right place.
See how we stack up on “Best Jewelers LA” and also as an “Alternative to Brilliant Earth or as an Alternative to Blue Nile, James Allen or Tiffany
Custom Engagement Rings in Los Angeles: Common Questions
How much do custom engagement rings cost in Los Angeles?
Most of our custom engagement rings fall between roughly $3,000 and $25,000, with the center stone driving the majority of that. Because we build to order you set the budget: we can design around a specific dollar figure, scale the diamond up or down, and use lab grown stones to get more size for the money. There is no charge to sit down, talk through options and get a transparent quote before you commit.
Where can I buy a unique engagement ring in LA?
If you want something that is not in every chain-store case, a custom jeweler is the way to go. From our Brentwood studio we design one-off rings around east-west settings, colored stones, antique cuts and other details you will not find on the mall. You can start from one of our existing designs or bring a sketch, a family stone or a Pinterest board and we will draw something built only for you.
Is it cheaper to design your own engagement ring than buy retail?
Often, yes. A custom ring skips the retail markup and the middle-man inventory, so a comparable design frequently costs less than an equivalent brand-name piece, and every dollar goes into the stone and the metal rather than a display case. You also avoid paying for features you do not want. The honest exception is very simple, mass-produced solitaires, where a big retailer's volume can occasionally match us on price.
Do you make affordable engagement rings?
We do. "Affordable" looks different for everyone, so we work to your number rather than a fixed price list. Lab grown diamonds, smartly chosen carat weights and clean settings let us build a beautiful ring at a real-world budget without it looking like a compromise. Tell us your range and we will show you what is achievable.
How long does a custom engagement ring take to make?
Plan on about three to five weeks from approved design to finished ring, depending on stone sourcing and the complexity of the setting. If you are working toward a specific date, tell us early and we can usually accommodate a rush. We keep you updated at each stage, from CAD to wax to the final piece.
Should I choose a lab grown or a natural diamond?
Both are real diamonds, chemically and visually identical, and both come GIA certified. Lab grown costs less per carat, so it is the choice if you want maximum size or a tighter budget. Natural diamonds hold more traditional and resale value and appeal to people who want a mined, one-of-a-kind stone. We are happy to show you both side by side so you can decide what matters most to you.
Can you make a matching wedding band?
Yes, and we recommend it. Because we build your engagement ring in-house, we can contour a wedding band to nest perfectly against it with no gap, in the same metal and diamond quality. Many clients design the pair together, but we can also match a band to a ring you already own.
Where are you located and can I visit?
Our studio is at 11640 San Vicente Blvd in Brentwood, Los Angeles. We see clients Tuesday through Saturday, 10:00 a.m. to 4:00 p.m., and we recommend booking an appointment so we can give you our full attention and have the right stones ready to view. Call 310-820-8787 to set a time.
